Photographer: Christophe Kutner

Christophe Kutner is incredibly versatile – and successful. His photography is usually seen in the context of celebrities posing unselfconsciously. But he has great fashion, art and advertising portfolios as well.

We'll look at celebs in the next day or so, but here's our fave ad from his lens. Can you guess why we like it?


Scroll-down hint: It's not because we love plaid.