In 1956 Chrysler's Dodge division decided it could market a car strong enough for a man, but made for a woman: the
Dodge La Femme. No joke. It was pink and white two-tone, and - get this - it came with an unorthodox accessory package: a
matching pink rain cape, purse, and umbrella.Sweet. And best of all, the ads featured these lovely eyebrows. Those were the days...
Of course, the marketing effort was a
complete disaster. You don't see a lot of La Femmes in old family movies...
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